With a network of more than 40 million members, Google+ is indeed deserving of your marketing attention, so smart marketers should set up their Google+ Pages as soon as possible. But don’t worry — it’s simple! Here are 5 easy steps to create a Google+ Page for your business.
1. Choose an Accessible Gmail Account
If we learned anything from creating our own account, it’s that Google+ Pages’ administrative capabilities could use improvement. Avoid creating your business page through just any old account, such as a personal gmail account. Instead, choose a gmail account that is accessible to multiple members of your marketing team (e.g. firstname.lastname@example.org), and use that account to create your page. Because Google+ Pages’ administrative capabilities currently don’t seem to be as sophisticated as Facebook’s (which enable you to assign multiple page admins regardless of the page’s origins), you’ll want to choose a host account that makes your page as accessible to multiple contributors as possible.
2. Create a Page with the Desired Account
Visit http://plus.google.com/pages/create, and if you see the option to create a Google+ Page, get started! Follow the wizard (it’s much like Facebook’s Page wizard), and choose the most appropriate option to classify your business. You’ll be able to select from the following options:
- Local Business or Place
- Product or Brand
- Company, Institution or Organization
- Arts, Entertainment or Sports
After selecting your classification, fill in your basic information, including your page name (i.e. your company name), your business’ website URL, your category (i.e. your industry), and the classification of your page’s content (i.e. any Google+ user, 18 years of age or older, etc.).
3. Customize Your Public Profile
The third step involves customizing your public profile. The profile basics include your tagline (think of it as your business’ elevator pitch) and an image (your company logo is a great option).